CureX Digital
Experiences
Platform StrategyOcean & SustainabilityProduct Leadership

Ocean Matcher

Global platform connecting ocean innovation projects with funding, partners, and ecosystem support.

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System overview

01Context

Ocean innovation projects often struggle to connect with funding, expertise, and institutional support across fragmented global ecosystems.

02Approach

A platform was defined to structure how projects present readiness, impact, and collaboration needs, enabling discovery and matching across stakeholders.

03Outcome

The platform established a scalable foundation for connecting ocean initiatives with aligned partners, supporting global collaboration and funding pathways.

04Recognition

Presented at the United Nations Ocean Decade Summit, Nice France June 2025

01

System Context

Ocean innovation initiatives operate within a globally distributed ecosystem of research institutions, startups, non-profits, and funding bodies. While significant activity exists, these actors often operate in fragmented networks, limiting visibility, collaboration, and access to resources.

Projects frequently struggle to communicate their readiness, impact potential, and funding needs in ways that enable meaningful engagement with partners. The initiative aimed to define a digital platform capable of structuring this ecosystem and supporting discovery, collaboration, and funding alignment at a global scale.

02

Challenge

Despite growing investment in ocean sustainability, the ecosystem lacked a coherent digital infrastructure to connect projects with relevant stakeholders.

Ocean initiatives faced several challenges:

  • difficulty communicating project maturity and readiness
  • limited visibility to aligned funders and collaborators
  • fragmented discovery across programs, organizations, and regions
  • lack of standardized structures for comparing initiatives and opportunities

Without a shared platform model, valuable projects risked remaining disconnected from the resources required to scale their impact.

Blue industry OM matchmaking projects and grantmakers platform
03

Approach

The work focused on defining a platform structure capable of supporting multiple stakeholder groups while maintaining clarity and usability.

Key priorities included:

  • structuring how projects present impact, readiness, and collaboration needs
  • enabling discovery and filtering across diverse ecosystem actors
  • designing a matching logic between projects, funders, and partners
  • creating a scalable product foundation supporting global participation

The approach balanced ecosystem complexity with the need for a clear and intuitive product experience.

04

Contribution

The work focused on product definition and platform structure for the project participation layer of the system.

Key contributions included:

  • leading product definition for how ocean initiatives onboard and participate
  • designing the information architecture for project profiles and readiness indicators
  • conducting research with ocean projects to understand funding and collaboration challenges
  • defining user flows supporting how projects are discovered, evaluated, and engaged within the platform

This work established the foundation for how projects are represented and positioned within the platform ecosystem.

05

Outcome

The platform introduced a structured way for ocean initiatives to present their work, improving visibility and enabling more meaningful connections across the ecosystem.

By creating a shared framework for readiness, impact, and collaboration, the system supports more effective alignment between projects, funders, and partners.

The result is a scalable foundation for global ocean innovation — enabling initiatives to move from isolated efforts to connected, supported programs with greater potential for impact.

This work was delivered by CureX Digital founder Jessica Warr during her tenure at NoA Ignite. The same systems thinking applies at every scale — from national logistics platforms to a single firm's website, brand, or operations.

Applying these principles to complex ecosystems

Platforms like Ocean Matcher demonstrate how structured digital systems can unlock collaboration across fragmented networks.